Shandong Fanglei Rose Group Pingyin County Aromatic Rose Research Institute was established in December 2017. It is an industry-based comprehensive scientific research institution established for the development of the Chinese rose industry and the grand goal of creating a healthy and aromatic industry and long-term strategic planning. The only domestic private rose research institute in China. At present, the institute has offices, research and development centers, testing centers, academic exchange centers, training centers, and expert advisory committees. The research institute will integrate the national rose aroma technology resources and provide enterprises with services such as analysis, testing, research and development of rose aroma products. At present, it has established cooperative relations with Chinese Academy of Agricultural Sciences, Qilu University of Technology, Jinan Medical University, Pingyin County Bureau of Agriculture and other famous universities and research institutes. R&D directions include: natural flavors and fragrances, natural essential oils, perfume design, cosmetic formula design, natural product research, extraction of active ingredients from plants, development of care products, and development of health foods.